Puerto Rican Digital Distribution: CEMCA Records

Digital development has transformed how the public delights the entertainment. Thanks to these changes, music and its distribution require a transformation in the traditional training of the musician. Being “music-talented” is simply not enough anymore. To be successful in a competitive market, the musicians must acquire knowledge and skills in self-management in how to promote and distribute their creative content, and be successful entrepreneurs. Here is where CEMCA comes in.

The CultuArte Musicians Business Center (English for Centro Empresarial para Músicos CulturArte and better known as CEMCA) is the first and only center in the island of Puerto Rico led to the strategic education in music and arts. CEMCA is an initiative of the Music Conservatory School of Puerto Rico that looks to propitiate new ways to benefit musicians and music students in Puerto Rico, the Caribbean and Latin America.

Some of the digital distribution channels used by CEMCA in their educational programs are: AOLMusicAmazon, ECD Hong Kong Limited, eMusic, FNAC.com, Napster, MusicMatch, OD2 (and their licensees, including HMV, Cokemusic, and VirginMega), iTunes (Worldwide), Listen.com/Rhapsody, Puretracks, Real.com, SonyConnect, MSN Music
Loudeye, MusicNet (and their licensees, including AOL and Yahoo! Music), Liquid Audio, SnoCap, and Walmart.com. This long list of channels help the school and the musicians (the students) to have many and better ways to distribute their music or artistic content.

CEMCA is basically the first record label in the island by this school focused in the digital distribution of intellectual content through the Internet. The school prepares its students to become professional in the music industry and its distribution thanks to programs like CEMCA. Other strategies used to collaborate to this education are workshops of business plan making, market analysis and financing sources, national and international internships with successful music-related companies, and lessons in entertainment law and media publishing. CEMCA’s programs not only prepare these professionals in the music industry but also boost them to be administrated entrepreneurs.