During the years the event
industry has gone through many transformations. Starting to be a simple
strategy for organizing business and board meetings, it has turned out to be a
professional and demanding career responsible for gigantic and international
events. Backing up this fact there is also the creation and development of
university level studies in the field. This helps to perpetuate its practice ant
professionalism too.
Another factor that has affected
positively the industry is globalization, Internationalizing and unifying it.
And this is how the
International Special Events Society (ISES) was founded. The ISES focus is
making special events a successful career through education, creativity and
professionalism. Its central offices are located in United States, Australia,
Canada and United Kingdom. These locations
provide the association that global unification that the industry enjoys.
The society looks
to: bring the profession and its benefits to the general public; develop and
promote the industry with professional high standards; relate the field with
other industries; and educate special events planners. One of the programs –and
basically the best– that the association offers is a membership. ISES member businesses are: the planners or
producers; rental, technical, decorating and travel services; event marketing
and advertising, entertainment, photography and video
services; and catering
services.
Throughout worldwide chapters the membership programs guarantees
to its affiliates special
events resources like: job and business opportunities; education, to be updated
in the newest trends of the industry; leadership development; and networking
links among the members.
Other important program offered by the society
is the Certified Special Events Professional (CSEP). The CSEP is a program that gives recognition to those
event professionals who exceed the standards of being a leader in the industry.
These professionals have accomplished excellent potential and skills delivering
special events. The program was founded in 1993 and it seeks: to improve events
professionals’ abilities; promote the industry; keep a high level of education with
correspondent certification; and to acknowledge and reward those members that
outstandingly have carried out the profession elevating the industry practices.
Important to the industry is that this society and
its programs give special events two things: union between different regions of
the planet and a complete competitive image at the same time. Also, they were
not created only to connect special event planners, but to link products and
services business that are related to the industry too. Thanks to this the
society reunites all those requirements that help making the special events industry
a professional career to its maximum splendor.
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