Gotta Share!

John Reynolds

One of the things that have impacted the event industry is definitively technology, focusing this time to the Internet transformation in social media. In his creative presentation called Gotta share!, John Reynolds uses common people to explain how social media has occupied an important aspect in its users becoming part of their daily lives. It is a short-musical presentation but rich in explanation. Why social media is so popular in these days? Social media has broken time and space barriers thanks to its immediacy and availability. Its impact has been such that its users feel the need of being online most of the day -if not all the time- to share status, shopping histories, information, photos and videos, and keep connected with their friends and family.

How can we connect these facts with the event industry? Social media development help events to be distributed in their communication channels, causing an effective marketing process. Not only the event can be announced in traditional media like television, radio and newspapers, but now Internet and social pages serve as announcers too.

Social media has also contributed to marketing development, especially with the Internet marketing innovation. Social pages give the industry more ways of creating awareness among the public about events. In other words, it increases the distribution and advertising of events. Internet marketing in these pages is accurate for its speed and immediacy. Websites like Facebook and Twitter are already essential tools to follow and study the people’s behavior towards the event, giving the planner a perspective of predicting the event’s acceptance and assistance.

Entry Manager App

Events may be also managed technologically and monitored virtually in real time thanks to the social pages innovation. Social media administration is also responsible for creating mobile applications facilitating their uses and access. That’s why instruments like smart phones and tablets accelerate this communication process with peers involved in the planning, and social pages users. An example of this is the Evenbrite website with its mobile application Entry Manager App. This innovation enables the public to have access to events, monitor the status of events planned by themselves and its attendees, and check in other events