Artist management is a popular practice within
the entertainment industry. Every artist needs a professional in such field to
take care of his or hers businesses, career and finance. Here in Puerto Rico
such career is peaking up as new artists are rising and choosing the path of entertainment
as their professional career.
Waldo Diaz |
An important and prominent Puerto Rican artist
manager and communication specialist is Waldo Diaz. The complete name of his
entertainment company is Waldo Diaz Group (WD Group). Interesting about his
services is that his company includes all aspects of integrated communication
strategies, like:
·
PR
consulting
·
Marketing
Plan and Strategies,
·
Press
Coordination (Media Conferences and Tours)
·
Event
Planning
·
Promotional
Campaigns
·
Social
Media Design, Creation and Management
·
Photo-shoot
Coordination
·
Image
Consulting
·
Crisis
Management
These integrated communication strategies are a
division within Waldo’s company. This division is called Origami Creative Boutique and has worked with clients like the Puerto Rican Muscular Dystrophy
Association, Dorito, Luis Antonio (Puerto Rican fashion designer), Pan American Grain Company, the Puerto Rican Association for Down Syndrome, Presidente Dominican beer, and Victoria
Secret.
The other division of WD Group is Waldo Diaz Entertainment. This division specializes in the image, Public Relations and
talent management of artists. As a talent manager, he is charge of the careers
of Latin superstars Dyland & Lenny, Angel & Khriz, Ivy Queen, Fico,
Jorge Alberti, Karla Monroig, Melissa Marty, Monica Pastrana, N’Klabe, Rebecca
Pla, Wida Lopez, and Sonya Cortes. Interesting about his career is that Waldo
has not only focused in music artist and singers, but in models, reports and
MC’s careers as well, including the fashion designer Alesi Diaz, which is another
of Waldo’s past clients.
What has made Waldo so successful is creating a
complete communication-industry company. He has joined integrated communication
services with talent management to offer artists and companies a complete and
reinforced communication service. This combination has taken Waldo’s company to
the top of the Puerto Rican entertainment industry.
Even more, he also has a TV program transmitted in Punto2 of Telemundo, called "Here is Waldo". The program is a reality show where he presents what is going on inside his company and how he manages his career as a PR and talent manager.
Even more, he also has a TV program transmitted in Punto2 of Telemundo, called "Here is Waldo". The program is a reality show where he presents what is going on inside his company and how he manages his career as a PR and talent manager.
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