Waldo Diaz Group

Artist management is a popular practice within the entertainment industry. Every artist needs a professional in such field to take care of his or hers businesses, career and finance. Here in Puerto Rico such career is peaking up as new artists are rising and choosing the path of entertainment as their professional career.

Waldo Diaz

An important and prominent Puerto Rican artist manager and communication specialist is Waldo Diaz. The complete name of his entertainment company is Waldo Diaz Group (WD Group). Interesting about his services is that his company includes all aspects of integrated communication strategies, like:

·      PR consulting

·      Marketing Plan and Strategies,

·      Press Coordination (Media Conferences and Tours)

·      Event Planning

·      Promotional Campaigns

·      Social Media Design, Creation and Management

·      Photo-shoot Coordination

·      Image Consulting

·      Crisis Management

These integrated communication strategies are a division within Waldo’s company. This division is called Origami Creative Boutique and has worked with clients like the Puerto Rican Muscular Dystrophy Association, Dorito, Luis Antonio (Puerto Rican fashion designer), Pan American Grain Company, the Puerto Rican Association for Down Syndrome, Presidente Dominican beer, and Victoria Secret.  

The other division of WD Group is Waldo Diaz Entertainment. This division specializes in the image, Public Relations and talent management of artists. As a talent manager, he is charge of the careers of Latin superstars Dyland & Lenny, Angel & Khriz, Ivy Queen, Fico, Jorge Alberti, Karla Monroig, Melissa Marty, Monica Pastrana, N’Klabe, Rebecca Pla, Wida Lopez, and Sonya Cortes. Interesting about his career is that Waldo has not only focused in music artist and singers, but in models, reports and MC’s careers as well, including the fashion designer Alesi Diaz, which is another of Waldo’s past clients.

What has made Waldo so successful is creating a complete communication-industry company. He has joined integrated communication services with talent management to offer artists and companies a complete and reinforced communication service. This combination has taken Waldo’s company to the top of the Puerto Rican entertainment industry. 
Even more, he also has a TV program transmitted in Punto2 of Telemundo, called "Here is Waldo". The program is a reality show where he presents what is going on inside his company and how he manages his career as a PR and talent manager.