Big Time Rush in Puerto Rico

American pop band Big Time Rush will delight their Puerto Rican fans this Sunday, August 26, 2012 at the Coliseum of Puerto Rico Jose Miguel Agrelot. The show is scheduled to start at 7:00 p.m. These guys are also the stars of a Nickelodeon music and comedy TV series launched in 2009. Their visit to the island is part of their summer tour called Big Time Summer Tour, where they are visiting more than 50 cities through out United States, Canada and the Caribbean. The tour began July 5, 2012.

The band was created in Los Angles, California (in 2009 too). It consists of four members: Kendall Schmidt, James Maslow, Logan Henderson and Carlos Pena Jr. Kendall is consider the leader with his great dance moves, while keeping the unity within the band. James is consider the “ladies’ man”, a guy full of confidence and good looking. Logan is the smart brain of the group, always known for solving the guys’ problems. Carlos is the clown and fight-picker of the group, but has a great heart. Each personality combines to create a perfect balance for the group. This combination is one of the factors that have ensured their success.

Representing music genres like Pop, R&B, Rock, and Dance they have sold more than 900,000 digital singles. These singles include songs like "Love Me Love Me", "Show Me", "Show Me", "Cover Girl", "Invisible", "Music Sounds Better With U". Some of their singles have even top Billboard charts, especially launching their first album in 2010 called BTR. Their second album called Elevate was launched in 2011.  

Puerto Rican event promoter Jose Dueño has taken the initiative of bringing these guys to Caribbean territories, visiting our island. With more than 20 years of experience in the Puerto Rican event industry, Dueño has brought both national and international artists and shows to the island, including the famous Cirque Du Soleil: Dralion (present in the Coliseum past October 2011).  Big Time Rush ticket selling started March 10 and ticket prices range from $45.00 to $95.00. 

Waldo Diaz Group

Artist management is a popular practice within the entertainment industry. Every artist needs a professional in such field to take care of his or hers businesses, career and finance. Here in Puerto Rico such career is peaking up as new artists are rising and choosing the path of entertainment as their professional career.

Waldo Diaz

An important and prominent Puerto Rican artist manager and communication specialist is Waldo Diaz. The complete name of his entertainment company is Waldo Diaz Group (WD Group). Interesting about his services is that his company includes all aspects of integrated communication strategies, like:

·      PR consulting

·      Marketing Plan and Strategies,

·      Press Coordination (Media Conferences and Tours)

·      Event Planning

·      Promotional Campaigns

·      Social Media Design, Creation and Management

·      Photo-shoot Coordination

·      Image Consulting

·      Crisis Management

These integrated communication strategies are a division within Waldo’s company. This division is called Origami Creative Boutique and has worked with clients like the Puerto Rican Muscular Dystrophy Association, Dorito, Luis Antonio (Puerto Rican fashion designer), Pan American Grain Company, the Puerto Rican Association for Down Syndrome, Presidente Dominican beer, and Victoria Secret.  

The other division of WD Group is Waldo Diaz Entertainment. This division specializes in the image, Public Relations and talent management of artists. As a talent manager, he is charge of the careers of Latin superstars Dyland & Lenny, Angel & Khriz, Ivy Queen, Fico, Jorge Alberti, Karla Monroig, Melissa Marty, Monica Pastrana, N’Klabe, Rebecca Pla, Wida Lopez, and Sonya Cortes. Interesting about his career is that Waldo has not only focused in music artist and singers, but in models, reports and MC’s careers as well, including the fashion designer Alesi Diaz, which is another of Waldo’s past clients.

What has made Waldo so successful is creating a complete communication-industry company. He has joined integrated communication services with talent management to offer artists and companies a complete and reinforced communication service. This combination has taken Waldo’s company to the top of the Puerto Rican entertainment industry. 
Even more, he also has a TV program transmitted in Punto2 of Telemundo, called "Here is Waldo". The program is a reality show where he presents what is going on inside his company and how he manages his career as a PR and talent manager.